Library Discipline

Developer(s):
University of Arkansas:  Molly Jensen
University of Florida:  Hyunjoo Oh
Ryerson University:  Norman Shaw

Description:
This course consists of 8 modules with explanations and exercises in the following areas: Sales Transfer Order, Allocation of Inventory, Category Management, Site Management, Article creation and maintenance (with and without generic reference), Pricing, and Promotion of both Seasonal as well as Staple goods. (Purchasing within a Retail environment coming soon along with the documentation of the Best Practices database) There is an overview slide set showing how the overall retail process of getting the right product to the right customer at the right price in the right place is supported in an automated enviroment using SAP Retail, an Industry solution.

Developer(s):
Sam Houston State University: Ross Quarles and Fawzi Noman

Description
Flya Kite is a series of introductory level cases with exercises that allow participants to execute business processes in five key areas: sales logistics, production logistics, procurement logistics, accounting/controlling, and human resources. Additionally students are introduced to SAP navigation, and master data use and creation. The cases are preconfigured with all control/configuration data and master data necessary to process the unique transactions arising in each area as well as transactions involving integration across functions. Each of the cases will accommodate 999 users per client.

This set of materials contains the Sales case. It takes approximately one week per case. The instructor text for each case includes a test bank, suggested grading schemes, instructional suggestions, and a troubleshooting guide to help diagnose and correct common student errors and mistakes. Also included are PowerPoint lecture slides for the cases.

If you wish to utilize all five cases, please see the Flya Kite Integrated Case located in the Business Process Management library

SAP has a large library of materials that are relevant to Marketing and Information Technology. We have gathered a number of them here for your use. We also encourage you to explore other articles available from the entire SCN Community through the SCN article repository.

Intelligent Merchandising Creating a Unique Shopping Experience - Part 1 Understanding the Customer

Intelligent Merchandising Creating a Unique Shopping Experience - Part 2, Anticipating the Customer

Intelligent Merchandising Creating a Unique Shopping Experience - Part 3 Inspiring the Customer

Tightening the Chain: Supply Chain Cost-Cutting Strategies

Food Retailing Today: Understand. Anticipate. Inspired.

Enabling the Agile Retailer: Adjusting, Growing and Thriving in a Competitive World

Six Success Factors for Building a Best-Run Marketing Organisation

We have created a bibliography of academic articles that are relevant to both Marketing and Information Technology. The first few of these articles are listed below. The complete list can be accessed by clicking here.

It is our intention to keep this bibliography current, and we would welcome your suggestions for articles that should be included. You can post your suggestions in the UA Library Reference Desk Forum. 

Addis, M. (2005). Commentary: New technologies and cultural consumption - edutainment is born! European Journal of Marketing, 39(7/8), 729-736.

Bielski, L. (2006). The SWOT for retail IT reveals the interconnections of technology. (cover story). ABA Banking Journal, 98(11), 27-34.

Carayannopoulos, S. (2005). Note to instructors. Entrepreneurship: Theory & Practice, 29(2), 233-235.

Catallo, C. (2008). Reaching consumers in the virtual world. Marketing Health Services, 28(2), 22-27.

Chan, J. O. (2005). Toward a unified view of customer relationship management. Journal of American Academy of Business, Cambridge, 6(1), 32-38.

Chaudhuri, R. (2006). Incorporating flexibility in information technology strategies to answer contemporary marketing issues. Global Journal of Flexible Systems Management, 7(3/4), 51-58.

View the full bibliography by clicking here.