Marketing

UA Program Members Only Content 

View the curricula and supplement descriptions for the mateials that have been developed for University Alliances program (UAP) member professors and lecturers. The materials are located in the UA Marketing Reserve Desk where UA program member access is required.

Members Only Content includes:

• Introduction to Retail
• Flya Kite - Independent Sales Case
• SAP CRM Curriculum

These SAP eLearning supplements include features such as in-depth sessions, learning scenarios and how-to exercises to aid your learning in an efficient and effective manner. Feel free to use these resources as background information for classroom activities.

• Customer Relationship Management

The Datango recording on the sales process helps classrooms understand the underpinnings of enterprise software and how it is used in some of the world's largest and most important organizations. View the various scenarios including self-paced demos, user practice and simulations, independent tests with direct feedback, and concurrent operations in parallel to a live and interactive system.

• Directions - Using Datango Demo's
• Sales Process

SAP has a large library of materials that are relevant to Marketing and Information Technology. We have gathered a number of them here for your use. We also encourage you to explore other articles available from the entire SCN Community through the SCN article repository.

• Intelligent Merchandising Creating a Unique Shopping Experience - Part 1 Understanding the Customer
• Intelligent Merchandising Creating a Unique Shopping Experience - Part 2, Anticipating the Customer
• Intelligent Merchandising Creating a Unique Shopping Experience - Part 3 Inspiring the Customer
• Tightening the Chain: Supply Chain Cost-Cutting Strategies
• Food Retailing Today: Understand. Anticipate. Inspired.
• Enabling the Agile Retailer: Adjusting, Growing and Thriving in a Competitive World
• Six Success Factors for Building a Best-Run Marketing Organisation