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This session offers another perspective on composite application modeling from the business process expert's viewpoint. With guided procedures, business users, who do not necessarily have a technical background, can implement new collaborative business processes on their own, thereby reducing complexity and cost and increasing end user productivity.The lecture demonstrates how user-centric processes can be modeled in guided procedures, and shows how business users can build composites codelessly by reusing existing services and applications.The lecture will explain how user-entric processes can be modeled in Guided Procedures, and will demonstrate how business users can build composites codelessly by reusing existing services and applications.