All Articles on Customer Relationship Management
Integrated Communication Interface - Interface Specification Version 3.06
Material Management applications, mySAP CRM with its call center agent user interface CIC, mySAP APO, and others) use communication services such as e-mail, CTI or SMS/paging. Today, different dedicated SAP interfaces to these communication services (e.g. SAPconnect for email, SAPphone for CTI) have to be supported, both by applications (for accessing different services) and by external, non-SAP communication technology (for providing different services). The interfaces are based on - SAP proprietary - remote procedure call technology (SAP RFC – remote function call). For the development of applications which use multiple communication services, the integration of all these services in one interface is required. This interface should be based on nonproprietary, open interface technology.26 Oct 2009
Building a Vibrant On line Community - Paying It Forward
SAP Community Network empowers members to connect, collaborate, and co-innovate with the SAP ecosystem and partners in a social media–based online collaboration space. Read how some CRM community members are working together while “paying it forward” to all community members.01 Oct 2009
Creating Superior Customer Value with Operational Intelligence with CRM Analytics
Explore a timely discussion about how companies can supply frontline workers - service agents, sales reps, marketers - with information for smart decisions. By developing an approach that's tough for competitors to imitate, companies can improve the customer experience while driving profitability.01 Oct 2009
Building materials companies are revamping their lead-to-cash process to impact what matters in the emerging economic environment: strong customer relationships and profitable growth. These firms are achieving a new level of process innovation and integration with powerful new software tools.01 Oct 2009
The ERP Lounge #3: Ranking the SAP Business Suite Skills
With my co-host Brian Trout, I have started a new "long form" podcast series called "The ERP Lounge." I wanted to share the 3rd installment, an in-depth assessment of SAP Business Suite skills needs, with SCN listeners.23 Sep 2009
This document provides background information on the performance for CRM 7.007 Sep 2009
Advertisers and providers of marketing services alike agree that the next phase of the development of the Internet will be dominated by online video. In this interdisciplinary study spanning business oriented marketing and creative agencies, all available analyses of developments and trends in the area of video communication were evaluated. Success factors established and then further refined, and the results finally compared with almost 300 creative advertisements that are known to be successful. The analysis of secondary material was substantiated in a series of over 30 interviews with chief marketing officers, agencies, and advertisers.19 Aug 2009
Configuring CRM Enterprise Search SAP CRM 7.0
This document provides the backdround on what the CRM Enterprise Search is and how to configure it.17 Aug 2009
SAP NetWeaver MDM Walkthrough: Configure a Landscape and Run Core Processes (Demo Script)
This document describes how to quickly consolidate master data e.g. business partners from an SAP CRM system via SAP NetWeaver Process Integration into SAP NetWeaver Master Data Management 5.5.
Related demo (Time: 10:55)10 Aug 2009
Weather the Storm by Focusing on Your Customers — In the Way That Matters for Your Industry
The economic crisis has hit hard and companies across all industries are looking at ways to weather the storm. The first and natural inclination is toward cost cutting, and many organizations have already taken immediate action. Yet cost-cutting measures alone are insufficient if you cannot also sustain your revenue stream...06 Aug 2009
This article is generic and it is applicable for all data extractions irrespective of the source system (R/3, CRM).The article talks about the steps that are carried out by SAP to post a record into delta queue, how the data is saved in delta queue, how the system is identifying next delta and focuses on demystifying the underline delta concepts.05 Aug 2009
SAP NetWeaver MDM Business Content - What's In It For You?
This presentation provides an overview of the business content for SAP NetWeaver MDM, including current development planning.01 Aug 2009
PFCG Roles and Authorization Concept.pdf
This document describes the authorization concept and tasks involved in the creation of tailored PFCG roles for Business Roles.31 Jul 2009
Test Driven Development in ABAP using RUnit or RSpec
This paper introduces a new way of applying Test Driven Development to ABAP programming. It demonstrates how to leverage RUnit and RSpec, both technologies from the Ruby world, to implement Test Driven and Behavior Driven Development in the ABAP world.09 Jul 2009
Accelerating Lead to Cash to Rekindle Profitable Growth
Read about how forward-looking firms are revamping their lead-to-cash process to impact what matters in the emerging economic environment: strong customer relationships and profitable growth. These firms are achieving a new level of process innovation and integration with powerful new software tools22 Jun 2009
Maintaining Problems/Solutions in CRM Enterprise Intelligence
This tutorial explains step-by-step procedure how to create problem and solution in SAP CRM Enterprise Intelligence and also how to link them. EI is a suite of tools that provide accurate, consistent and proven solution to complex problems.22 Jun 2009
How-to-Guide: Middleware Settings for Download of IPC Configuration (KB) Data from R/3 to ISA System
This document is an accelerator for Consultants using the IPC in an 'Internet Sales' project. It provides an end-to-end guide to the middleware table settings, event registrations and allied customizing required to download Knowledgebase data from an R/3 system to an ISA system.17 Jun 2009
Customers and Business Processes
Some theorists would like to separate customers from processes, imagining that processes are operations and that customers are outside the scope of process redesign. As this article (reprinted with permission from BPTrends) states, this is a dangerous idea that can seriously undermine the value of process improvement efforts. It is especially inappropriate in organizations that focus on providing services.16 Jun 2009
How-to-Guide: Middleware Settings for Download of IPC Configuration (KB) Data from R/3 to CRM System
This document is an accelerator for Consultants using the IPC in a CRM Enterprise or Internet Sales project. It may also be useful for SRM or other IPC scenarios (e.g. CRM Sales, Internet Sales, E-Commerce etc.). It provides an end-to-end guide to the middleware table settings, event registrations and allied customizing required to download Knowledgebase data from an R/3 system to a CRM system.15 Jun 2009
Data Archiving in CRM: a Brief Overview
A brief overview of the archiving process administrated in CRM. It details on how data is archived into archive objects and then to files independent of the business context.28 May 2009
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