SAP and Customer Relationship Management (CRM)

SAP CRM solutions help integrate sales, service and marketing through business processes and enterprise applications. These solutions help organizations manage three important customer-focused issues: generating new growth, attaining operational excellence, and enhancing competitive agility.

SAP CRM

MDSD with CRM Activities: Customizing (PDF 12 MB) New!

This Document is part of two documents that shows an overview of the process and the configuration to have the system ready to support the process. Specifically this document will show part of the customizing required in CRM to have CRM functionality in MDSD application

04 Nov 2011
SAP CRM

SAP CRM 7.0 EHP1: Web Mashup Functionality (Video) New!

In SAP CRM 7.0 EhP1 -The web mashup functionality allows customers and partner to easily define new content that combines data and services from internal and external sources. Supports widgets based on both URL or HTML/JS script. Application data is made available via the central attribute tagging functionality in SAP CRM. Intuitive and user friendly definition of mashups in the CRM Web UI.

04 Nov 2011

The Customer Experience EDGE New!

As the 21st century customer has become digitally engaged and socially networked customer experience has become the new competitive battlefield. Based on extensive research, 60+ interviews and in depth case studies a team of SAP executives, Volker Hildebrand, Vinay Iyer and Reza Soudagar, have concluded their findings on how to achieve a "Customer Experience Edge" in a book and published several case study reports available for free download.

04 Nov 2011
Knowledge and Collaboration Center

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