SAP and Customer Relationship Management (CRM)

Upcoming CRM Webcasts New!

Two new Webcasts will demonstrate how SAP CRM provides users a better understanding of their markets. Dec. 1- Responding to Market Demands with Redefined CRM will feature IDC and SAP experts who will discuss how companies are redefining CRM to achieve more complete, tailored, and usable customer information. Dec. 8 - Driving Customer Advocacy with Loyalty Marketing will focus on trends around customer loyalty management; best practices and lessons on loyalty marketing from various industries, customer advocacy at Virgin America, and leveraging social media with loyalty management programs.

Building a Vibrant On line Community - Paying It Forward (PDF 283 KB) New!

The SAP Community Network empowers members to connect, collaborate, and co-innovate with partners and others in the SAP ecosystem in a social media-based online collaboration space. Read how some CRM community members are working together while "paying it forward" to all community members.

Featured Blog
Mobile SAP Client (Android): android SAP Customer search client demo

Thomas Schnocklake discusses how to develop an Andriod client for mobile phones. This particular one can search for SAP ERP clients by name with the help of standard, out-of-the-box SAP Web Services.

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