SAP and Customer Relationship Management (CRM)

Webcast, Nov. 10: How to best leverage Social Media & Web 2.0 in Marketing New!

Join us for an SAP CRM Thought Leadership Series Webcast: "How to best leverage Social Media & Web 2.0 in Marketing", Tuesday, Nov.10, 2009; 11am-12pm EST. This Webcast will focus on trends in marketing around Social Media and Web 2.0; results of a recent McKinsey study on the benefits of using Web 2.0; lessons learned from Google/YouTube in using Social Media; and a discussion of how to leverage Social Media in campaign management. Learn more and register.

16 Oct 2009

Building a Vibrant On line Community - Paying It Forward (PDF 283 KB) New!

The SAP Community Network empowers members to connect, collaborate, and co-innovate with partners and others in the SAP ecosystem in a social media-based online collaboration space. Read how some CRM community members are working together while "paying it forward" to all community members.

04 Nov 2009

Featured Blog
The Real Reason Executive Participation Creates SAP Project Success

Successful SAP projects occur with executive involvement because of the nature of their role of setting direction, creating long term goals, and developing strategy. Bill Wood describes the hidden reason that is often overlooked: it is their strategy "imprint" on the project that changes the dynamics. Their forward looking insight provides more possibility for satisfied customers and successful implementations than the more common reasons of authority or visibility.

04 Nov 2009
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